Personal Information

Dr. Neeru Prasad

Assistant Professor
Department of Culture and Media Studies

PhD, UGC-NET, Master of Mass Communication, PGD in Media Writing.

neeruprasad_cms@curaj.ac.in

Media Studies, Print Media, Advertising and Public Relations

PhD in Journalism: Origin of Online Newspaper in India and Challenges of Print Media, UGC-NET in Journalism and Mass Communication, Master of Mass Communication (MMC), Post Graduate Diploma in Media Writing (PGDMW)

Research    Supervision:

 

PhD

 

  1. Dalit Identity in Indian Hindi Cinema, (Scholar Name: Juhee Prasad, Central university of Rajasthan, Registered in 2020)
  2. MEDIA EFFICACY AND DEVELOPMENT IN INDIA A Study of Health Awareness among Women in Lucknow, Uttar Pradesh (Scholar Name: Anushka Srivastava, Central University of Rajasthan, Registered in 2019)
  3. An Analysis of reflect- effect studies of media on society: A Case Study of “Bhopal gas tragedy” (Scholar Name: Armendra Amar, Central University of Rajasthan, Registered in 2013-2018)

 

 

MA    dissertations:

 

  1. Efficacy of Social Marketing in Padmapur  village,  Orissa  (Priyaranjan Swain, Central University of Orissa, 2012)
  2. Status of Film Theatres in Koraput District: A study of Jeypore, Koraput & Sunabeda, Orissa, (Mikhael takri, Central University of Orissa, 2012)
  3. The Status of Rural Journalist: A Study of Koraput District, Orissa (Sujata Kumari Jena, Central University of Orissa, 2012)
  4. Effectiveness of Media in “Save the Girl child” Campaign (Swatika, Central University of Orissa, 2012)
  5. Coverage of Sports News in Odiya Newspapers: A Comparative Study  of Sambad and Samaj (1st feb-15th feb-13), (Atmaprakash Behra, Central University of Orissa, 2013)
  6. Impact of Advertising on Society: Negative and Positive aspects of Advertising (M Abhishek, Central University of Orissa, 2013)
  7. Theatre Olympiad in the context of theatrical tradition in Odisha, (Snata Mohanty, Central University of Orissa, 2013)
  8. Case study of public relations activities in Ministry of Tourism, Government of India, ( Sumit, Central University of Orissa, 2013)
  9. Portrayal of Women in Cinema: A Study on Gender Discrimination Exploring  Identity:  A  Case  Study  of  Deepa  Mehta‟s  Films  (Neha  Jain, Central University of Rajasthan, 2014)
  10. Flexibility in Issues Coverage in Print Media: A content analysis on Dainik Navjyoti,  dainik Bhaskar,  Rajasthan   Patrika   (Sakshi   Jain,   Central University of Rajasthan, 2014)
  11. Youth Identity and Social Networking Sites (Sushant Mishra, Central University of Rajasthan, 2014)
  12. The Impact of Community Radio Local Communities (Geo P John, Central university of Rajasthan, 2020)
  13. Oral Songs and Their Translation of Gadia Lohar Tribe (Himanshu, Central university of Rajasthan, 2020)
  14.  Media trail in Sushant Singh Rajput Case (Kirti Kiran, Central university of Rajasthan, 2020)
  15. Role of Transgender in Hindi Cinema (Pinki Kadwe, Central university of Rajasthan, 2020)
S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 Dr. Neeru Prasad Social Relevance of Indian Folk Theatre-A study on the concerning issues/character of society portrayed by Indian Folk theatre, Theatre Street Journal, Vol.1, No. 1, 27 March 2017, ISSN 2456–754X Journal 2017
2 Dr. Neeru Prasad Role of Media in Nation Building Role of Media in Nation Building edited by Anand Shankar Singh 2016, Cambridge Scholar Publishing, ISBN (10): 1-4438-9096-0 ISBN (13): 978-1-4438-9096-0, Page 64-76 Journal 2016
3 Dr. Neeru Prasad ‘Cinema is mirror of our society’: Exists no more International conference of Rajasthan International Film Festival, Jawahar Kala Kendra, Jaipur, November, 2014. Conference 2014
4 Dr. Neeru Prasad Folk Media: An Active Media for Communication Campaigns in Digital Era Global Media Journal-Indian Edition, Sponsored by the University of Calcutta, Winter Issue/December 2013, Vol.-4, No.-2, ISSN-2249-5835. Journal 2013
5 Dr. Neeru Prasad "Growing Click Crime: Unethical Use of Internet" Communication Today, Rajasthan University, Jaipur, Rajasthan, Vol.-15, No.-4, Oct-Dec., 2013, ISSN--0975-217X. Journal 2013
6 Dr. Neeru Prasad Media: As a Carrier of Social & Cultural Values National Seminar (U.G.C. Sponsored): Role of Media in Nation Building, Iswar Saran Degree College, University of Allahabad, Allahabad, March 01-02, 2014 Conference 2014
7 Ms Anushka Srivastava and Dr. Neeru Prasad Social and Behavior Change Communication and Health: Evidence from a systematic literature Review Shodha Prabha (UGC Care Journal) April 2022, No.-2, ISSN-0974-8946 Journal 2022
8 Ms Anushka Srivastava and Dr Neeru Prasad Over-the-top Platforms and Selective Exposure: An Analysis of Consumer Choice and Perceptions International Conference on “Changing Media Landscapes in South Asia”, organized by the Department of Media Studies, Kristu Jayanti College Autonomous, Bengaluru Conference 2023
9 Ms Anushka Srivastava and Dr. Neeru Prasad Advertisements and social Cause: A critical analysis of campaign promoting gender equality.’ International Conference on ‘Communication Trends and practices in Digital Era’, (COMTREP 2022), Amity School of Communication, Amity University, Uttar Pradesh Conference 2022
10 Ms Juhee Prasad and Dr. Neeru Prasad ‘Inclusivity in Contemporary Hindi Cinema: A Case of Dalit Tokenism’ Journal of Media and Communication, December 2022, eISSN: 2581-513X Journal 2022
11 Ms Anushka Srivastava and Dr. Neeru Prasad ‘Social and Behavior Change Communication and Health: Evidence from a systematic literature Review.’ Shodha Prabha (UGC Care Journal), April 2022, No.-2, ISSN-0974-8946 Journal 2022

“Effectiveness of TV Health Programmes on Health Literacy: An Impact Evaluation of Lok Sabha TV’s Healthy India Programme”. 

(A project from IIMC Delhi in collaboration with the Central University of Rajasthan, where I Worked as Collaborator)

Attended

 

  1. Attended one Week FDP: Textual and Discursive Construction of Media Innovation and Entrepreneurship, organized by the Department of Journalism and Mass Communication, ST Pauls College Bengaluru, 30 January- 04 February 2023
  2. Paper Presented: “Over-the-top Platforms and Selective Exposure: An Analysis of Consumer Choice and Perceptions, International Conference on “Changing Media Landscapes in South Asia”, organized by the Department of Media Studies, Kristu Jayanti College Autonomous, Bengaluru, 06 March, 2023
  3. Paper Presented: ‘Advertisements and social Cause: A Critical Analysis of Campaign promoting Gender Equality’, in an International Conference on ‘Communication Trends and practices in Digital Era’, (COMTREP 2022), Amity School of Communication, Amity University, Uttar Pradesh, 29-30 March, 2022
  4. Paper Publication: ‘Inclusivity in Contemporary Hindi Cinema: A Case of Dalit Tokenism’, Journal of Media and Communication, December 2022, eISSN: 2581-513X
  5. Paper Publication: ‘Social and Behavior Change Communication and Health: Evidence from a systematic literature Review’, Shodha Prabha (UGC Care Journal), April 2022, No.-2, ISSN-0974-8946
  6. Paper Presented: ‘Social and Behavior Change Communication and Health: evidence from a systematic literature Review’, International Conference on Digital Culture and Politics (Beyond Identity and Power), organized by the Department of Visual Communication, SRM Institute of Science and Technology, Tamil Nadu, 21-25 March, 2022
  7. Attended Seven days FDP: “Digital Tools for Communication and Social Research”, from 27 Jan to 02 Feb 2022 at Amity University, Uttar Pradesh Noida.
  8. Contributed (along with Dr. Anoop Kumar) towards the conduct of a Webinar and Workshop entitled “Excellence in Online Education” organized by Department of Culture and Media Studies, Central University of Rajasthan on the occasion of National Education Day, the Birth Anniversary of Maulana Abul Kalam Azad on 11th November, 2020 for the faculty members of CURAJ.
  9. Published Book Chapter: Role of Media in Nation Building, Role of Media in Nation Building edited by Anand Shankar Singh 2016, Cambridge Scholar Publishing, ISBN (10): 1-4438-9096-0 ISBN (13): 978-1-4438-9096-0, Page 64-76
  10. Paper Publication: Social Relevance of Indian Folk Theatre-A study on the concerning issues/character of society portrayed by Indian Folk theatre, Theatre Street Journal, Vol.1, No. 1, 27 March 2017, ISSN 2456–754X
  11. Attended Refresher Course: in “Research Methodology in Social Sciences‟, Scored grade A, Academic Staff College, Aligarh Muslim University, Aligarh, 28 January-18 February, 2015.
  12. Paper Presented: ‘Cinema is mirror of our society’: Exists no more, International conference of Rajasthan International Film Festival, Jawahar Kala Kendra, Jaipur, November, 2014.
  13. Paper Publication: Folk Media: An Active Media for Communication Campaigns in Digital Era, Global Media Journal-Indian Edition, Sponsored by the University of Calcutta, Winter Issue/December 2013, Vol.-4, No.-2, ISSN-2249-5835.
  14. Paper Publication: Growing Click Crime: Unethical Use of Internet, Communication Today, Rajasthan University, Jaipur, Rajasthan, Vol.-15, No.-4, Oct-Dec., 2013, ISSN--0975-217X.
  15. Attended One Day‟ Orientation Programme: Best Teaching Practices, 4th Oct. 2013, Central University of Rajasthan.
  16. Paper Presented: Media: As a Carrier of Social & Cultural Values, National Seminar (U.G.C. Sponsored): Role of Media in Nation Building, Iswar  Saran Degree College, University of Allahabad, Allahabad, March 01-02, 2014
  17. Organizing Committee Member: Contributed as a member of Organizing Committee, Xth Annual International Conference, Interdisciplinary Negotiations in Performing Arts: Indo-Global Praxis, 8th -11th January 2014.
  18. Attended Orientation Programme: Scored „A‟  Grade,  UGC  Academic  Staff College, Aligarh Muslim University, Aligarh, 31st March – 27th April 2013
  19. Participated:  Climate  Change:  Research,  Awareness  and  Capacity  Building‟ 80th Annual Session of NASI, The National Academy of Sciences, India, 2nd – 4th December, 2010, Jaipur National University, Jaipur.

Organized

  1. Contributed (along with Dr. Anoop Kumar) towards the conduct of a Webinar and Workshop entitled “Excellence in Online Education” organized by Department of Culture and Media Studies, Central University of Rajasthan on the occasion of National Education Day, the Birth Anniversary of Maulana Abul Kalam Azad on 11th November, 2020 for the faculty members of CURAJ.
  2. Organizing Committee Member: Contributed as a member of Organizing Committee, Xth Annual International Conference, Interdisciplinary Negotiations in Performing Arts: Indo-Global Praxis, 8th -11th January 2014.
Title Attachment File Other Link
Resume PDF icon CV-Neeru Prasad (1).pdf