Personal Information

Dr. Priyanka Bhaskar

Assistant Professor
Department of Commerce

M.Com., PGDM, UGC(NET), Ph.D.

priyanka.bhaskar@curaj.ac.in

Dr. Priyanka Bhaskar is an accomplished academician and researcher with more than ten years of teaching and research experience in the fields of commerce, management, tourism, and sustainable development. She currently serves as an Assistant Professor in the Department of Commerce at the Central University of Rajasthan, where she is actively engaged in teaching, research, and academic development. Her areas of specialization include Managerial Economics, Banking and Finance, and General Management.

Dr. Bhaskar possesses a strong academic background. She earned her Ph.D. from the University of Rajasthan in 2020 with her doctoral research titled “A Study of Economic and Social Viability of Rural Tourism in Rajasthan.” Her research work reflects a deep interest in sustainable development, rural tourism, financial inclusion, and socio-economic transformation. She also holds a Master of Commerce (M.Com.) degree from the University of Rajasthan and a Post Graduate Diploma in Management (PGDM) from the Jaipuria Institute of Management, specializing in Finance and Marketing. Furthermore, she has qualified the UGC-National Eligibility Test (NET).

As a researcher, Dr. Bhaskar has contributed significantly to academic literature through publications in reputed journals and conferences. Her research interests encompass financial inclusion, sustainable development, tourism economics, management education, and emerging technologies in education. She has also explored contemporary themes such as the integration of artificial intelligence and ChatGPT in higher education, demonstrating her commitment to innovative and interdisciplinary research.

In addition to her teaching and research responsibilities, Dr. Bhaskar actively participates in academic workshops, seminars, and conferences, contributing to the advancement of knowledge and professional development in her field. She is recognized for her dedication to student learning, academic excellence, and the promotion of research-driven education.

Through her scholarly contributions and commitment to higher education, Dr. Priyanka Bhaskar continues to inspire students and researchers while making meaningful contributions to the fields of commerce, management, and sustainable development in India.

As an author, Dr. Bhaskar has contributed to value-based education through her book titled “Universal Human Values.” The book highlights the significance of ethical principles, human values, and holistic development in contemporary education and society, emphasizing the role of values in creating responsible and socially conscious citizens.

Dr. Bhaskar is also actively engaged in funded research projects. She is presently handling a Major Research Project sponsored by the Indian Council of Social Science Research (ICSSR) titled “Ethno-tourism Development through Tribal Knowledge System: A Mediating Approach for Economic Development of Indigenous Communities in Rajasthan.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Ph.D.in 2020: University of Rajasthan on “A Study of Economic and Social Viability of Rural Tourism in Rajasthan” in EAFM Department.
  • Qualified UGC-National Eligibility Test (NET) for lectureship.

Year

Degree

Institution

Board

Subjects / Specialization

 

 2015

M.Com.

Rajasthan University

Rajasthan university

E.A.F.M

2009

PGDM

Jaipuria Institute of Management, Jaipur

AICTE

Finance and Marketing

2006

B.Com

Maharani’s college

Rajasthan University

EAFM, ABST, Computer Application

2003

XII

D.A.V Centenary Public School, Jaipur, Rajasthan

CBSE

Business administration, Informatics Practice, Accountancy, Economics, English

2001

X

Army School, Jaipur, Rajasthan

CBSE

Mathematics, Science, English, Social Science, Hindi

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ph.D. on the topic “A Study of Economic and Social Viability of Rural Tourism in Rajasthan” from the Economic Administration and Financial Management (EAFM) Department,University of Rajasthan in the year 2020.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 Afreen Bano, Sushila Soriya, Priyanka Bhaskar Artificial intelligence disclosure: evidence from Indian listed companies International Journal of Electronic Business Journal 2026
2 Gajanand Pareek and Priyanka Bhaskar Tourism and Economic Growth: A Sustainable Development Perspective Int. J. of Applied Systemic Studies Journal 2026
  • Bano, A., Soriya, S., & Bhaskar, P. (2026). Artificial intelligence disclosure: evidence from Indian listed companies. International Journal of Electronic Business, 21(2), 154–175. https://doi.org/10.1504/ijeb.2026.151459

  • Bhaskar, P., & Seth, N. (2025). OpenAI: a PESTLE analysis of factors influencing ChatGPT’s business growth. International Journal of Business Forecasting and Marketing Intelligence, 10(2), 185–198. https://doi.org/10.1504/ijbfmi.2025.145287

  • Bhaskar, P., & Seth, N. (2025a). Exploring differences in youth entrepreneurial intentions: A comparative analysis of India and China. Aibi Revista De Investigación Administración E Ingeniería, 13(1), 186–195. https://doi.org/10.15649/2346030x.3289

  • Bano, A., Soriya, S., Bhaskar, P., & ARF INDIA. (2024). Responsible AI in Practice: Ethical Disclosure Mechanisms through Corporate Digital Responsibility. In International Journal of Applied Business and Management Sciences (Vols. 5–2, pp. 175–190)

  • Bhaskar, P., & Seth, N. (2024). Environment and sustainability development: A ChatGPT perspective. In Applied Data Science and Smart Systems (pp. 54–62). https://doi.org/10.1201/9781003471059-8

  • Bhaskar, P., Choudhary, M., & Meel, P. (2024). Examining the Role of the Tourism Sector in Facilitating Employment Opportunities, with an Emphasis on Rajasthan. In MULTIDISCIPLINARY APPROACHES FOR SUSTAINABLE DEVELOPMENT (pp. 130–137). https://doi.org/10.1201/9781003543633-21

  • Jain, K., Seth, N., & Bhaskar, P. (2024). Diversification Opportunities: Are Sustainability Indexes A New Option. Pacific Business Review International, 16(9).

  • Bhaskar, P. (2023). Rural Tourism Development in Rajasthan: An Empirical Study of Factors Affecting Tourist Satisfaction in Rural Rajasthan. Pacific Business Review International, 15(10).

  • Bhaskar, P., & Sharma, K. D. (2022). A critical insight into the role of artificial intelligence (AI) in tourism and hospitality industries. Pacific Business Review International, 15(3).

  • Bhaskar, P., & Rao, S. (2022). Role of mobile health in the situation of COVID-19 pandemics: pros and cons. In Cyber-Physical Systems (pp. 37-54). Academic Press.

  • Payal, P., & Saxeena, R. K. (2022). Election Tourism in India: A Niche Market to Encash India’s Biggest Festival of Worlds Largest Democracy.

  • Sharma, P., & Payal, P. (2019, February). Climate change and sustainable development: Special context to Paris Agreement. In Proceedings of International Conference on Sustainable Computing in Science, Technology and Management (SUSCOM), Amity University Rajasthan, Jaipur-India.

 

 

 

 

 

 

 

 

 

 

Ongoing ICSSR Major Research Project on "Ethno-tourism Development through Tribal Knowledge System: A Mediating Approach for Economic Development of Indigenous Communities in Rajasthan" from April 2025.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Attended

Conference:

  • 10th International Conference, Netritva 4.0: Leadership in The Era of Connection and Collaboration, organized by Jaipuria Institute of Management, Jaipur on February 16-18, 2023.
  • 73rd All India Commerce Conference if ICA 2022, India's March Towards $ 5 Trillion Economy by 2024, organized by Dr. Babasheb Ambedkar Marathwada University, Aurangabad & MGM University, Aurangabad on December 22-24, 2022.
  • COVID:19 Paradigm Shift in Business(ICCPSB-2022), International Conference organized by AIMS-IBS B School, Bangalore on February 19, 2022.
  • Envisioning India’s Future Growth, Innovation, Sustainability, Happiness & Wellbeing, International Conference organized by Jaipuria Institute of Management, Jaipur on February 17-19, 2022.
  • India's Roadmap towards Five Trillion Economy, National Conference, Vivekananda Global University, Jaipur on 9th – 10th April 2021.
  • Envisioning Business for a Better Tomorrow – Innovate, Integrate, Impact, International Conference organized by Jaipuria Institute of Management, Jaipur on February 18-20, 2021.
  • Rethink, Restrict, Restructure and Reinvent: The Sustainable Development Perspective, International Conference organized by St. Xavier's College on 7th& 8th February, 2020.
  • Sustainable Computing in Science, Technology and Management, International Conference organized by Amity University Rajasthan from 20th -22nd January, 2020.
  • Reimagining Leadership for a Global Workforce, International Conference organized by Jaipuria Institute of Management on 17th & 18th January, 2020.
  • Gandhi’s philosophy and rural development: an impact on economy of India, ISGS Delhi Conference, on 31st Oct-2nd Nov.2017.
  • 70th All India Commerce Conference of ICA, on 12-14 Oct. 2017.
  • IPSA International Conference on Globalization & Sustainable Development: Quest for a New Paradigm, UOR, on 14-16 April 2017.
  • Participated in “Investor Fair 2016” organized by NSE on 17 December 2016.
  • National Conference of EAFM Department, UOR, on 22-23 Dec 2015.

Participated in FDP/Workshop/STTP: -

  • One Week PDP on “Implementation of NEP-2020 for University and College Teachers” Organized by IGNOU on December 21-31, 2022.
  • One Week FDP on “Entrepreneurship and Start-up Opportunities through Tourism & Hospitality Business” Organized by AICTE Training And Learning (ATAL) on September 14-18, 2020.
  • 3 Days’ FDP on “Accreditation-A tool for Continuous Improvement” Organized by Rajasthan Technical University, Kota and Jodhpur Institute of Engineering and Technology, Jodhpur on August 27-29, 2020.
  • AICTE sponsored Online One Week STTP on “Entrepreneurship Development” Organized by GRG School of Management Studies and PSGR Krishnammal College for Women, Coimbatore on August 17-24, 2020.
  • One Week FDP on “Self – Reliant India Mission (Aatmanirbhar Bharat Abhiyan)” Organized by Sree Ayyappa College for Women, Tamil Nadu on July 20-24, 2020.
  • 2 Days’ FDP on “Effective and Efficient Online Teaching and Content Development” Organized by Institute of Industrial and Computer Management and Research, New Delhi on July 8-9, 2020.
  • Swayam: IIT Roorkee 12 Weeks FDP on “International Business” on for the session July-October 2020.
  • Participated in 2- Days online workshop on "Agile Marketing" organized by Christ Institute of Management in association with Rajkot Management Association on 22 & 23 May 2020.
  • Participated in F&MDP on “Text Mining Using R”, Jaipuria Institute of Management, Jaipur in association with Institute of Analytics, London, on March 28-30, 2020.
  • Attended FDP on “Effective and Efficient Online Teaching and Content Development” from 8th& 9th July 2020, Conducted by IICMR & IIDE's.
  • SWAYAM-Course 6 Week “Introduction to Managerial Economics” (offered by Indian Institute of Management (IIMB)) in the proctored examination held on 10.11.2019 for the session July-October 2019 obtained 74%.
  • SWAYAM-Course 15 Week “Academic Writing”(offered by Department of Pharmaceutical Sciences, H.N.B. Garhwal University (A Central University), Srinagar Garhwal, Uttarakhand)in the proctored examination held on 09.11.2019 for the session July-October 2019 obtained 87%.
  • NPTEL-AICTE FDP of 8 weeks in “Foundation Course in Managerial Economics”, Funded by MHRD, Govt. of India, Feb-April, 2019.
  • Participated in Workshop on “Case Method Teaching and Writing”, MNIT,Jaipur, on January 19-20,2019.
  • Attended Two days “Workshop on Research Methodology” on November 7-8,2019 at Jaipuria Institute of Management, Jaipur.
  • Participated in One Week AICTE recognized Short Term Course on “Entrepreneurship and Business Incubation”, National Institute of Technical Teachers Training and Research Chandigarh, MHRD, Government of India, on 8-12th Oct.,2018.
  • Attended FDP “106th Orientation Programme from 28th May, 2018 to 23rd June, 2018” Conducted by UGC HRDC, UOR, Jaipur and Obtained Grade A.
  • Participated in “One day Training Programme on Awareness Generation for Youth in Conservation & Protection of Forest & Wildlife” held on 27 January 2017.
  • Participated in “National Workshop on Research and Publication”, S.S.Jain Subodh P.G.(Autonomous) College, Jaipur, on 3rd April 2017.
  • Attended “Faculty Development Programme” organized by Biyani Group of Colleges, Jaipur from 1-8th July 2015.

 

 

 

 

 

 

 

 

 

Organized

  • Member Advisory Committe, 2023 IEEE International Coference on " Contemporary Computing and Communications (InC4)" organized by CHRIST (Deemed to be University, Bangalore (April 21-22,2023).
  • Organised Refresher Course in Economics, Commerce and Management (05.12.2022 to 17.12.2022): UGC-HUMAN RESOURCE DEVELOPMENT CENTRE.
  • Convener of  FDP on "Advance Research Methodology and Writing of High Quality Research Papers" organized by SKIT, Jaipur from 24-28 August, 2021.
  • Organized Workshop on “Financial Planning- An insight into the world of Savings and Investments” organized by SKIT, Jaipur on 4th October, 2019.
  • Organized Workshop on "IPR sponsored by DST” organized by Vivekananda Global University, Jaipur on 27th March, 2019.
  • Convener of a Seminar on “Understanding of Financial Statements” organized by Vivekananda Global University, Jaipur on 29th Jan.,2019.

 

 

 

 

 

 

 

 

 

 

 

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